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☆ Seeking nominations for the hottest adtech companies of 2023
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Insider is compiling its annual adtech list that honors the companies transforming digital advertising. The list focuses on public and private companies that made the biggest impact in the industry. AdvertisementAdvertisementWe're seeking nominations for Insider's annual list of the hottest adtech companies. As in previous years, we plan to publish a list of the hottest adtech companies that are driving change with publishers, agencies, retailers, and brands and solving problems in new ways. AdvertisementAdvertisementWhat we're looking forThe list will highlight public and private adtech companies.

Persons: — Organizations: Service

☆ Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad holding company Omnicom says it expects Flywheel Digital to make it more competitive in e-commerce and retail media services. Photo: Omnicom GroupAdvertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. Flywheel is the digital commerce arm of Ascential , a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon .com, Walmart and Alibaba .

Persons: Omnicom Organizations: Cannes Lions, Walmart Locations: U.K

☆ Top Wall Street analysts remain optimistic about these five stocks
▼ + stars: | 2023-10-29 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +7 min

To that end, here are five stocks favored by Wall Street's top analysts, according to TipRanks, a platform that ranks analysts based on their past performance. Mahaney reiterated a buy rating on NFLX stock with a price target of $500. Baird analyst Colin Sebastian recently initiated a buy rating on CART stock with a price target of $31. SLBOilfield services company SLB (SLB), formerly Schlumberger, recently reported better-than-expected third-quarter adjusted earnings. Calling SLB a structural winner, particularly during pullbacks, Mehta reiterated a buy rating on the stock with a price target of $65.

Persons: Dado Ruvic, Wall, Mark Mahaney, Mahaney, TipRanks, roadmaps, Harlan Sur, Sur, Baird, Colin Sebastian, Sebastian, Instacart, SLB, Goldman Sachs, Neil Mehta, Mehta, Tesla Organizations: Reuters, Netflix, Nvidia, JPMorgan, TipRanks, Schlumberger, Saudi Aramco, United Arab Locations: Saudi, United Arab Emirates, Qatar

Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.

Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish

☆ Here are Tuesday's biggest analyst calls: Apple, Nvidia, Amazon, Tesla, DraftKings, Meta, Monster & more
▼ + stars: | 2023-10-24 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Here are the biggest calls on Wall Street on Tuesday: Bank of America reiterates Apple as neutral Bank of America said China remains a risk for Apple . UBS downgrades Regions to neutral from buy UBS said the Birmingham, Alabama-based regional bank is going into the "penalty box." DA Davidson upgrades Braze to buy from neutral DA said shares of the cloud-based software company will benefit from "resilient growth." Piper Sandler downgrades Monster to neutral from overweight Piper said in its downgrade of Monster that it had previously been just "wrong." Seaport initiates Amazon, Meta and Alphabet as buy Seaport initiated Amazon , Meta and Alphabet on Tuesday, saying it sees further upside for all three.

Persons: Bernstein, Tesla, underperform Bernstein, Goldman Sachs, Goldman, it's bullish, Ingersoll Rand, Stifel, Davidson, Needham, Moffett, Piper Sandler, Piper, MNST, Redburn, Morgan Stanley, Wells, it's, Baird, KeyBanc, –, Tommy Hilfiger, Larsson, Calvin Klein Organizations: Bank of America, Apple, of America, Nvidia, Reuters, AMD, Microsoft, UBS, Regions, Lattice Semiconductor, PSA, Fitness, Retail Media, Barclays, Rio Tinto, FMC Corp, FMC, JPMorgan, PVH, Energy Locations: China, wearables, Birmingham , Alabama, Rio

☆ Stocks making the biggest moves midday: Spotify, Coca-Cola, DraftKings, 3M and more
▼ + stars: | 2023-10-24 | by ( Alex Harring | ) www.cnbc.com time to read: +5 min

3M — The conglomerate jumped 5.8% after beating analyst expectations in the quarter and raising its earnings outlook. The company missed consensus estimates from analysts polled by FactSet on both lines in the quarter, while fourth-quarter revenue guidance was also lower than expected. It also raised its full year revenue guidance to $235 million to $238 million, greater than prior guidance of $230 million to $235 million. The Trade Desk — Shares advanced 3.2% after Loop Capital initiated coverage of the advertising technology stock with a buy rating. Criteo — The advertising technology stock traded 4.1% higher after KeyBanc initiated coverage with a buy rating.

Persons: DraftKings, Coinbase, bitcoin, Microstrategy, TrueBlue, FactSet, Hexcel, DA Davidson, Baird, Criteo, KeyBanc, Morgan Stanley, Calvin Klein, Tommy Hilfiger, —, Sarah Min, Samantha Subin, Hakyung Kim, Tanaya Macheel Organizations: Spotify —, LSEG, General, General Electric, 3M, Barclays — U.S, Microsoft, Google, Marathon, Apollo Capital, U.S . Securities, Exchange Commission, Monday, Loop, Rio Tinto, Barclays, FMC, JPMorgan Locations: Rio

☆ Amazon has room to go higher even after this year's 58% rally, Stifel says
▼ + stars: | 2023-10-17 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +2 min

Amazon 's sheer scale and potential for margin improvements should give it a leg up, according to Stifel. Shares of Amazon have rallied nearly 58% this year. AMZN YTD mountain AMZN ytd chart Kelley pointed out that, since its inception, Amazon has overtaken other e-commerce platforms in terms of sheer scale. "We also note that Amazon offers broader ad tech tools and is now a Pinterest advertising partner, offering Amazon advertisers as an incremental demand source." Kelley's comments comes after Amazon held its Prime Big Deal Days event earlier this month.

Persons: Mark Kelley, Kelley, Kelley's, — CNBC's Michael Bloom Organizations: Amazon, Deal

☆ Walmart's ad sales division just launched an initiative to stay competitive in the retail media race
▼ + stars: | 2023-10-12 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Walmart is rolling out new educational programs to court advertisers. Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets. A big chunk of Walmart's first courses pitch Sponsored Brands, a popular search ad format. Retailers that sell ads are expected to pocket $104 billion by 2025, according to Morgan Stanley . To stay competitive, Walmart's advertising arm Walmart Connect is launching an educational program called Walmart Connect Academy Ad Certification, to help advertisers fully understand how Walmart's ad business works and what sort of products and ad units it offers.

Persons: Morgan Stanley Organizations: Walmart, Rivals Locations: Instacart

☆ Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney
▼ + stars: | 2023-09-27 | by ( Lauren Johnson | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Amazon revealed new stats about its viewers to ad buyers to pitch Prime Video advertising, which will roll out early next year. Prime Video users can opt out of advertising by paying $2.99 more per month. The stats suggest that advertisers will be able to target younger viewers with Prime Video ads. Prime Video ads will appear in Originals content as well as licensed TV and movies, according to the document. And while Amazon hasn't shared pricing for Prime Video ads, advertisers expect them to be priced reasonably.

Persons: Jake Gyllenhaal, Anne Hathaway, Smith, Amazon, Jon Morgenstern, OTT, We're, Netflix hasn't Organizations: Amazon, Intelligence, YouTube, Netflix, Disney Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia, Amazon's, VaynerMedia

☆ WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
▼ + stars: | 2023-09-25 | by ( Ashley Davis | ) www.businessinsider.com time to read: +8 min

Three retail media experts discuss the unique advantages and challenges of this evolving market. The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19. At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry. Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously. But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.

Persons: Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's Organizations: Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc Locations: Wall, Silicon, Snowflake

☆ Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
▼ + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported. Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies. "We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider. But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth. KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.

Persons: Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands Organizations: Reprise, UM, Initiative, Revenue, Bank of America Locations: Mediabrands

☆ Criteo sees a $42 billion opportunity from retail media, but must solve a challenge that could cut those revenues by 20%
▼ + stars: | 2023-09-12 | by ( Ryan Joe | ) www.businessinsider.com time to read: +2 min

Criteo is eyeing a $42 billion slice of the retail media market. A glut of retail media networks could reduce that $42 billion retail media opportunity by 20%. Criteo said that this type of "fragmentation" could cause retail media revenues to drop 20%. He said brands will often buy across three or four individual retail media networks, which means smaller retail media networks can struggle to attract advertising dollars. The Trade Desk's CEO Jeff Green has previously announced his ambition to control "most" of the retail media market and it has aggressively sought partnerships to prove that retail ads drive sales, to inspire more advertisers to buy retail media.

Persons: Criteo, Let's, Brian Gleason, Megan Clarken, You've, Andrew Lipsman, Lipsman, Jeff Green Organizations: Boston Consulting, Amazon, New York City, Intelligence, Trade Locations: China —, New York

Instacart also sells ad space on its site, including to Pepsi and Kellogg's, which want to promote products online. Instacart, valued at $9.3 billion, said its grocery orders remained flat for the first six months of 2023 at 132.9 million compared to the year-ago period, Securities and Exchange Commission filings showed. Gross transaction value rose 4% to $14.94 billion over the same period, while ad revenue grew 24% to $406 million from $327 million. Gross profit grew faster than gross transaction value for products sold on Instacart, including merchandise, taxes and fees. Some advertisers may not be as worried about Instacart's slowed order growth, said Nikhil Raj, retail media business lead at ad solutions firm Moloco.

Persons: Eric Cohn, Cheney Orr, Instacart, Fidji Simo, Andrew Lipsman, there's, Lipsman, Gross, Instacart's, Nikhil Raj, Raj, Arriana McLymore, Richard Chang Organizations: Safeway, REUTERS, Pepsi, Securities, Exchange, Insider Intelligence, SEC, Thomson Locations: Tucson , Arizona, U.S, San Francisco, New York

☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
▼ + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.

Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart

☆ SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
▼ + stars: | 2023-08-22 | by ( Business Insider | ) www.businessinsider.com time to read: +2 min

On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake. Retail media experts will share skills and strategies brand owners can use to expand their advertising reach. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. Speakers include:Kristi Argyilan - Senior Vice President, Albertsons Media CollectiveGlen Conybeare - Executive Lead, Retail Media, IPG MediabrandsErin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.We hope to see you there!

Persons: Snowflake, Lauren Johnson, Kristi Argyilan, IPG, Erin Foxworthy Organizations: Retail Media, Retail, Business, Service, Albertsons Media, Industry, Snowflake Inc Locations: Snowflake, Wall, Silicon

☆ Top Wall Street analysts pound the table on these 5 stocks
▼ + stars: | 2023-08-20 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +6 min

One strategy is to track the investment ideas of Wall Street pros and glean valuable insights into making successful stock decisions. To that end, TipRanks, a platform that ranks analysts based on their past performance, has identified five stocks well liked by top-ranking analysts. Earlier this month, the company trounced analysts' second-quarter earnings estimates and returned to double-digit revenue growth. In particular, Feinseth expects RCL's "Perfect Day at CocoCay" private island resort to be a key growth driver and industry differentiator, which could fuel significant incremental revenue growth and yields. Feinseth holds the 266th position among more than 8,500 analysts on TipRanks.

Persons: Sachin Mittal, Mittal, Goldman Sachs, Eric Sheridan, Sheridan, Datadog, Kash Rangan, Rangan, Ivan Feinseth, Feinseth Organizations: Nasdaq, Amazon, TipRanks, Royal, Tigress, Netflix Locations: Mobile, Caribbean, North America

☆ E-commerce analytics firm MikMak is removing a competitor by acquiring assets from rival ChannelAdvisor
▼ + stars: | 2023-08-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Adtech firms are racing to grab more of the retail media business, expected to be worth $130B. E-commerce startup MikMak has acquired the shoppable media and brand analytics arm of rival ChannelAdvisor for an undisclosed amount. With the new employees from ChannelAdvisor, MikMak will have 175 staffers. In buying part of ChannelAdvisor, MikMak inherits analytics that advertisers want to justify increasing ad spend with retailers. As part of the deal, MikMak and ChannelAdvisor will cross-sell their products.

Persons: ChannelAdvisor, Rachel Tipograph, Tipograph, MikMak, Morgan Stanley Organizations: Walmart, MikMak, Diageo, Hershey's, Tech, ChannelAdvisor Locations: ChannelAdvisor

☆ Attention Walmart Shoppers: You may soon be hit with a slew of ads while shopping
▼ + stars: | 2023-08-02 | by ( Yeji Jesse Lee | ) www.businessinsider.com time to read: +4 min

Walmart is expanding its in-store advertising, as first reported by CNBC. One analyst said that we may be at an "inflection point" for in-store advertising opportunities. While Walmart is expanding its third-party advertisements in stores, it has shown ads through digital screens, TVs, and self-checkout registers for years. Retailers, like Walmart, are beginning to look to their physical stores as ways to bring in more advertisement revenue. Though in-store advertising "remains a nascent market segment," shoppers should be "thought of as 'eyeballs' for brands to reach," the report said.

Persons: there's, Andrew Lipsman, Lipsman Organizations: Walmart, CNBC, Service, Target, Kroger, Intelligence, CNBC . Retailers, Insider Intelligence Walmart, Walmart Radio, Walgreens, Costco Locations: Wall, Silicon

☆ Walmart is bringing ads to an aisle near you as retailers chase new money-makers
▼ + stars: | 2023-08-01 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

The discounter has nearly 4,700 stores across the U.S., with roughly 90% of Americans living within 10 miles of a Walmart store. In the U.S., about 139 million customers visit Walmart stores and its website or app each week. Walmart plans to sell the sampling stations to advertisers and bundle them with other ad formats that can run at the same time to make for a fuller campaign. In the most recent fiscal year, Walmart's global ads business grew nearly 30% and its U.S. ads business, Walmart Connect, rose about 40%. That's a sharper gain than the approximately 7% increase in Walmart's total revenue and Walmart U.S. net sales during the period.

Persons: Ryan Mayward, That's, Doug McMillon Organizations: Walmart, Shoppers, Kroger, Mattel, Walmart Connect, Fort, U.S, Walmart U.S Locations: U.S, Dallas, Fort Worth

☆ Westfield owner bets on ad sales at its EU shopping malls
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +2 min

URW, which runs 78 shopping centres in 12 countries, launched its in-house retail media agency for Europe, Westfield Rise, in October last year to bring its advertising offerings under one banner. Westfield Rise contributed 19.6 million euros in net margin for the group over the first half of this year, up 14% compared to the first half of 2022, URW said on Thursday. The mall owner has 1,700 digital billboards in its shopping centres across Europe, and 170 dedicated spaces which it markets as offering brands "physical" contact with consumers. URW has been disposing of shopping centres in the U.S., including in downtown San Francisco where it expects a foreclosure of its Westfield mall near the troubled Tenderloin district. "The idea is really to reduce our exposure to the U.S., and to be a pan-European pure play," Tritant said.

Persons: URW, Jean, Marie Tritant, Tritant, Helen Reid, Alison Williams Organizations: Westfield, Rise, Thomson Locations: Westfield, Europe, United States, U.S, San Francisco, Tenderloin

☆ The 15 most promising advertising and marketing tech startups of 2023, according to VCs
▼ + stars: | 2023-07-14 | by ( Lara O'Reilly | Julie Bort | ) www.businessinsider.com time to read: +1 min

Insider asked 9 top VCs which ad and marketing tech companies excited them most this year. Many of the most buzzy startups are applying AI to marketing and ad creation. Martech startups, too, are applying AI and machine learning to help companies analyze huge datasets and let marketing teams collaborate better on big projects. Insider spoke with nine VCs, all of whom have made recent investments in adtech or marketing tech, and asked them to identify the most promising startups in the space. Check out the 15 most promising adtech and martech startups of 2023 and why VCs think they are primed for success this year and beyond.

Persons: adtech Organizations: Venture

☆ Amazon charts its own course on A.I., leaning on its strengths in cloud and e-commerce
▼ + stars: | 2023-07-11 | by ( Paulina Likos | ) www.cnbc.com time to read: +10 min

AI in advertising Amazon is not only differentiating its gen AI strategy by leveraging the cloud, but it's also incorporating AI in e-commerce to support its ad business. Amazon Prime Day Amazon Prime Day, the global shopping event that attracts consumers seeking huge cost-saving deals, on a variety of products will be held July 11 and 12 in 24 countries. Coupled with the cloud, e-commerce is the other big piece of what Amazon is all about. The 48-hour event is expected to bring in $8 billion in U.S. e-commerce sales, according to data by Insider Intelligence. Still, Insider Intelligence data shows Amazon Prime Day e-commerce sales will surpass that of competing retailers.

Persons: Andy Jassy, Scott Devitt, Devitt, Andrew Lipsman, it's, Lipsman, Sellers, Gene Munster, Jim Cramer's, Jim Cramer, Jim Organizations: Amazon Web Services, CNBC, Amazon, Microsoft, Nvidia, AWS, Insider Intelligence, Google, Deepwater Asset Management, Intelligence, Amazon CNBC Locations: U.S

☆ Wells Fargo upgrades Pinterest, says Amazon partnership will drive shares higher
▼ + stars: | 2023-06-28 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

It's time to buy Pinterest shares, according to Wells Fargo. Gawrelski noted the Amazon partnership is expected to take hold in October. However, the downside risk to Wells' price forecast is a delay in implementing the Amazon deal or a slowdown in user engagement, he said. Pinterest shares have lagged the broader market this year, rising just 8.7%, while the S & P 500 is up 14%. PINS YTD mountain Pinterest stock has climbed 8.7% in 2023 — CNBC's Michael Bloom contributed to this report.

Persons: Wells, Ken Gawrelski, Gawrelski, Pinterest, —, Michael Bloom Organizations: Amazon Locations: Wells Fargo

☆ Bernstein downgrades Google-parent Alphabet, says increased competition will cap gains
▼ + stars: | 2023-06-27 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

It's time to move to the sidelines on Alphabet as competition ramps up, according to Bernstein. GOOGL YTD mountain Alphabet stock has added more than 31% this year. "Google's aggressive push to integrate Gen AI into core search results could create a near-term air pocket on search ad pricing," he noted. "To many investors (and sell-siders), Google's stock is akin to a warm hug," Shmulik said. "Yet every so often Google's stock appears fairly valued just as it does today, with a balanced risk/reward and narrative that has quickly caught up to fundamentals, driving Google's stock up +40% from November lows.

Persons: Bernstein, Mark Shmulik, Shmulik, Michael Bloom Organizations: UBS Locations: Meta

☆ Data giant Snowflake is building a marketplace for retail media data
▼ + stars: | 2023-06-12 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

Data giant Snowflake is building a marketplace for retail media data. Data giant Snowflake is building a marketplace for retail media data as it tries to grab a bigger piece of the $80 billion retail media market. Investing in retail media is a top priority for Snowflake, said Rosemary DeAragon, the company's global head of retail and CPG. There's sharp competition in the ad industry to grab as much retail media share as possible, while the market is still relatively nascent. While tech giants like Amazon and Google have their own clean room offerings, they don't field a retail media data marketplace.

Persons: Snowflake, Chase cardmembers, Rosemary DeAragon, Myles Younger, Damian Garbaccio, who've, haven't, Morgan Stanley, Criteo, Shiv Gupta Organizations: Affinity Solutions, Affinity, IRI, Nielsen, Walmart, Google, Amazon Locations: Snowflake

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